iPhone Games

Video games have been part of our lives for more than three decades. The recent shift in industry has been the fastest known in the history of gaming industry. The market has faced the opening of more and more niches, so the needs of more people are being answered, which translates into more gaming consumers. Following these transformations, selling and distributing games have also changed. An important engine to pull these changes was, without any doubt, the iPhone.

2007 was the year when iPhone first shook the market. At the beginning, iPhone did not allow 3^rd party software installation. The App Store did not exist back then, neither the games for iPhone. The first feature Apple thought for the new device was the web surfing whilst not at home. Thus, the product’s marketing was focused on the experience of desktop web surfing.

When it was first launched, there were only 500 applications in the App Store. The gaming potential of the iPhone was disregarded by the major part of users. In about one year from the launch of iPhone, games became the most preferred application of smart phones, without considering their basic use as phone, texts and email. This meant the explosion of the mobile gaming, which surpassed by far the business purpose of the smartphones for which they were actually created.

Steve Demeter was the first person who actually made a living from App Store. He invested in the developing of Trism, his first game, only 5000 dollars. Two months after the release of the game, his income reached 250 000 dollars.

The success of Steve Demeter inspired Ethan Nicholas, who, at that time, had big difficulties with medical bills and mortgage payments. He thought it was worth giving a try and even a small amount of Steve’s success would work for him to solve his problems. Thus, iShoot was created in 6 weeks time by Ethan Nicholas. He managed to sell more than 2 million games for 2.99 dollars each.